Founder Thomas Burberry was born in 1835 and apprenticed in the drapery trade, establishing his own drapery business in Basingstoke , (Burberry handbags)Hampshire, in 1856. A sportsman, Burberry was dissatisfied using the then-popular rubberized mackintosh raincoat, that has been heavy, restricting, and stifling, and thus unsuitable for extended outings. Inspired by country folk's loose "smocks," Burberry created a tightly woven fabric made from water-repellent linen or cotton yarn. Although sturdy and tear-resistant, this "Burberry-proofed" cloth was lightweight and allowed air to circulate, which makes it significantly more comfortable than the heavy mackintosh. The tailor trademarked his cloth "Gabardine," a Shakespearean term that known shelter from inclement weather. Burberry developed five different weights of gabardine: "Airylight," "Double-Weave," "Karoo," "Wait-a-bit," and "Tropical." He even patented "Burberry-proofed" linings made from silk and wool.
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Burberry would be a shrewd marketer, employing trademarking and advertising to great benefit.(Burberry handbags) Illustrated advertisements touting the clothing "designed by sportsmen for sportsmen" drew customers to Burberry's retail outlet, that was established in London's Haymarket section in 1891. Having used many different labels to differentiate its garments from imitations, the organization registered the "Equestrian Knight" trademark in 1909, an insignia used continuously through the mid-1990s. Also employed in the organization logo, this image represents several Burberry ideals. The armor signifies the safety afforded from the outerwear, the "Chivalry of Knighthood" reflects the company's own standards of integrity, and also the Latin adverb "prorsum" ("forward") referred to Burberry's innovative fabrics and fashoins.
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